Good time to buy or sell a home. January 31, 2026

When is a good time to buy and sell a home?

Whether now is a good time to buy or sell a house depends on your goals, finances, and local conditions — especially in a market like Bowling Green’s, which is transitioning toward more balanced conditions rather than extreme seller- or buyer-favoring territory. Here’s a breakdown of what experts and recent data are saying as of early 2026:


🏡 Overall U.S. & Local Market Context

  • Nationally, forecasts suggest the housing market in 2026 will stay balanced: modest price increases, slowly rising sales, and more inventory than the past few years. Mortgage rates are expected to average around 6.0 %–6.5 %, easing affordability somewhat.

  • For Kentucky and local markets like Bowling Green, prices have been relatively stable with modest upward movement, and homes are taking slightly longer to sell compared with peak pandemic years — giving buyers more leverage than in recent seller’s markets.

  • A shrinking “lock-in effect” (fewer homeowners holding ultra-low mortgages) may increase listings through 2026, offering more housing options.


🤝 If You’re Thinking About Buying

Good Aspects for Buyers

  • More inventory = more choice: Broader selections and longer time on the market can help buyers negotiate.

  • Mortgage rates are lower than a year ago: Although still elevated compared to historical lows, they are more favorable than recent peaks.

  • Affordability is gradually improving: In many counties nationwide homeownership is now cheaper than renting — though upfront costs remain a hurdle for some.

Challenges to Consider

  • Prices aren’t dropping sharply: Most forecasts suggest home prices will rise modestly, not fall.

  • Entry-level homes remain harder to find in some areas: Affordable inventory under $300 K is scarce in many markets.

Bottom Line for Buyers: If you need to move or want to lock in a home while rates and prices are still stabilizing, now is reasonable. But if you’re flexible, you might benefit from watching inventory trends longer through 2026.


📈 If You’re Thinking About Selling

Good Aspects for Sellers

  • Home prices remain higher than a few years ago and modest growth is expected to continue.

  • Balanced conditions mean serious buyers are still active. Inventory growing doesn’t eliminate demand — it just helps slow down bidding wars.

Things to Watch

  • More listings = more competition: You may not get a bidding frenzy like in past years, so pricing and presentation will be key.

  • Seasonal timing still matters: Historically, selling in late spring/early summer (e.g., June in Kentucky) has brought better prices and faster sales.

Bottom Line for Sellers: You can still sell with favorable outcomes, especially if you price well and prepare the home for the market — but you shouldn’t expect the same seller’s market conditions seen earlier in the decade.


📊 Quick Summary

Goal Market Pros Market Cons
Buy More choices, slightly lower rates, improved affordability Prices still firm, inventory may tighten in some segments
Sell Prices higher than pre-pandemic, buyer activity exists More competition, less frenzy than past years

Overall: The current housing market in Bowling Green and nationwide is moving toward a balanced state. That generally makes it a reasonable time for both buying and selling — as long as you have clear financial goals, realistic price expectations, and a plan tailored to your timeline and local conditions.


If you want, I can tailor this specifically to Bowling Green home types (e.g., starter homes vs larger properties) or give tips on timing and negotiation strategies for your situation.